AMAZON Ring - Bring The Presents Xmas Challenge
- SPACED Entertainment
- Nov 27, 2024
- 3 min read
Updated: 3 days ago
The holiday season of 2024 will bring a fresh and exciting Amazon Ring Christmas Campaign under the name "Bring The Presents," combining festive cheer with creator-driven storytelling. This campaign stands out not just for its creative concept but also for the unique collaboration behind the scenes. Our role was to promote the shoot and challenge on social media with director of photography and editing services. This gave us a front-row seat to the making of this vibrant multichannel project. Here’s an inside look at the creation, showing how the magic unfolded on set and what made this campaign special.
ON SET WITH TV-TALENT & ONLINE-CREATORS
One of the most exciting parts of working on the Amazon Ring - Bring The Presents campaign was collaborating with the creators Paul Fischer (paulomuc), Georgia Cavallo (missgeorgiacavallo), Paul Frege (fregepaul), and German TV moderator Steven Gätjen. Each brought a positive energy that shaped the shoot’s dynamic. Their natural interactions and reactions were key to making the challenge feel real and relatable.
The hosting by Steven Gätjen added a professional yet approachable layer to the challenge. Recording the takes was a smooth process, thanks to clear direction and a well-prepared script that matched the spot’s festive mood. The behind-the-scenes were planned and set in the middle of this shoot as it unfolded.
CREATING A VIRAL CHALLENGE
When three creators collaborate and bring their fanbases, the tone needs to match their unique brands. A challenge format is a fitting setting with baked-in shenanigans like Ring-Cookies (thanks, Santa Bezos), watching each other master funny tasks, chemistry between the cast and crew naturally develops. Viral success is never guaranteed, but warmhearted spirit and authenticity translate to attention and, in this case, hopefully fun engagement.
Editing for social meant discarding quickly and keeping only vital parts. The footage needed to flow smoothly and swiftly between the challenge moments, the creator interactions, and the moderator’s narration. Timing was key to keep the energy high and the story clear. We focused on pacing that matched the upbeat holiday spirit, using quick cuts during the challenge and a slower tempo for more heartfelt moments.
Key Stills from the Social Spot:
The final reel edit was optimized for TikTok and Instagram formats, ensuring the spot looked great on mobile screens without losing detail or impact. For the announcement, a slightly longer YouTube video allowed for more storytelling depth, produced by Amazon AWS.
"Bring The Presents" Youtube Spot courtesy of Amazon Ring:
WHY THIS CAMPAIGN STANDS OUT ALREADY
The Amazon Ring - Bring The Presents Xmas Challenge campaign goes beyond typical holiday ads. It combines the live vibe of creator authenticity for social media (YouTube, TikTok, Instagram), the professional narration of a game show, and the high-quality production of Amazon Prime Video to create a memorable experience that spans across devices. The challenge format encourages viewer engagement, while the festive visuals and storytelling connect emotionally. The YouTube announcement raked in about 850,000 views already. We're excited to see how the challenge reels will do on social media.
This project highlights how thoughtful collaboration across big crews and attention to detail can elevate a holiday campaign. For creatives, tech fans, gamers, and agencies, the Amazon Ring - Bring The Presents Challenge offers inspiration on blending rapid creator content with professional production.
Keep an eye out for the full campaign launch this Christmas season. It’s a great example of how storytelling, technology, and festive spirit come together to create something special.
Client: Amazon AWS Campaign, Spot: Amazon AWS Social Spot, Challenge Reel, DOP, Production, Editing Services: Spaced Entertainment - Hoang Dang Vu
Content Creators: Georgia Cavallo (missgeorgiacavallo), Paul Fischer (paulomuc), Paul Frege (fregepaul),
Moderator: Steven Gätjen
