MIO MIO - So schmeckt erweckt Community-Spots
- SPACED Entertainment
- Aug 22
- 2 min read
Mio Mio is more than a drink, it’s a way to connect. Colorful, urban, and always a little unconventional, the beverage company that started out as a Mate-Tea maker, is all about sharing positive vibes & inclusive energy in everyday moments. When they asked us to translate this feeling into moving images, we knew the key was keeping it natural and authentic. The three spots reached a total audience of 6.8 million people on Youtube alone.
MIO MIO GIVES BACK AND LOVES ITS COMMUNITY
Behind all the fun, Mio Mio is also committed to doing these awesome things right:
100% renewable energy powers their production.
Glass bottles are reused around 50 times each.
Recycled labels even carry the Blue Angel eco-label.
Since 2019, they’ve contributed to certified climate projects.
So while Mio Mio wakes you up, it also keeps an eye on the planet.
CAPTURING THE MIO MIO SPIRIT
Mio Mio Community Spot – „Weck, was in dir schmeckt“ → over 3.1 million views
Von euch, für euch: Der Mio Mio Community-Spot! → more than 2.8 million views
Von Null auf Mio → more than 890K views
SPACED ENTERTAINMENT BEHIND THE CAMERA
Spaced Entertainment provided DOP and camera services. The challenge was to create spots that felt effortless and self-filmed while still being visually strong. Every scene was planned to look spontaneous, capturing people the way they really enjoy Mio Mio: casually, together, and with a smile.
The result? Clips that look fresh, relatable, reaching millions of people.
Mio Mio has a strong community with active creators, it's frontpage on their website is a dynamic layout embedd of their instagram timeline, featuring visually striking imagery and connecting people directly to it's ongoing projects. We're really glad to have contributed to this bright landscape and hope Mio Mio does more things like this in the future.
Client: Mio Mio
Production: Beyond Global
Director: Jan Seebeck
DOP & Camera Services: Spaced Entertainment - Hoang Dang Vu
